discover. grow. thrive.
Fractional CEO · Fractional AI & Growth Officer · 30+ years
The right technology.
The right process.
AI that actually works.
I help leaders fix the foundations, then use AI to scale them. Senior expertise on the days you need it, backed by a network of specialists, with no full-time hire.
Andrew France
You work with me directly. Not a junior, not a sales team.
The problem
Growth stalls for the same few reasons.
No clear leadership or direction
Priorities shift every week, the leadership team pulls in different directions, and nobody owns the plan.
Systems that don’t talk
CRM, finance and ops on separate islands. Data re-keyed, reports built by hand, nobody trusts the numbers.
Process lives in people’s heads
Every handover breaks something. Growth adds headcount instead of capacity.
AI pilots that never ship
Plenty of experiments, licences and enthusiasm. Very little in production, and no one accountable for the result.
The approach
Technology → Process → AI. In that order.
Growth is rarely by accident. It’s by design. AI only works on good process, and process only works on the right technology.
Services
What I do.
Technology Strategy & Selection
Independent advice on CRM, ERP and automation platforms. Requirements, vendor selection and implementation oversight.
Process Design & Automation
Lead-to-cash, service and operations workflows mapped, redesigned and automated so they run without heroics.
AI Strategy, Agents & Adoption
Use-case selection, agent design and rollout, plus the change management that gets your team using it.
AI Governance, Risk & Ethics
Policies, guardrails and board-level reporting so AI is used safely, legally and with confidence.
Strategy & Facilitation
Leadership offsites, annual and quarterly planning, and the operating rhythm that turns the plan into execution.
Executive & Leadership Coaching
A sounding board and confidant for CEOs and leaders. Fresh perspective, honest challenge and accountability.
Fractional leadership
A senior leader in your business. Without the full-time hire.
Set days each month, real ownership and a seat at the leadership table. You get experience that has built, scaled and sold a business, for a fraction of the cost.
For founders, owners & boards
Fractional CEO
Steady hands to lead the business through growth, a turnaround, a founder transition or preparing for sale.
- Strategy, priorities and the operating rhythm
- Leading and building the leadership team
- Board and investor reporting
- Exit and acquisition readiness
Also available for interim executive roles, including transformation and PMO leadership.
For CEOs & leadership teams
Fractional AI & Growth Officer
One owner for the technology, process and AI agenda, and for turning it into measurable growth.
- Technology and AI roadmap
- Vendor and partner management
- Sales and growth engine design
- AI governance and adoption
How we engage
Start small. Scale when it’s working.
Time bound · Fixed fee
Diagnostic
A current-state assessment of your technology, processes and AI readiness, with a prioritised 90-day roadmap.
Project-based
Roadmap delivery
Defined projects off the back of the diagnostic: a platform rollout, a process rebuild or a first AI agent into production.
Ongoing · Days per month
Fractional
Your Fractional CEO or AI & Growth Officer on a monthly retainer. Leadership, accountability and momentum without the full-time hire.
Track record
Results, not slideware.
$6m+
Cost and productivity improvements identified across a large health and aged-care organisation
$300m+
Capital works and enterprise systems portfolio led as an interim executive
100+
Staff in the consultancy I founded, scaled across three countries and sold to a global listed group
600+
Technology projects delivered through an enterprise-grade operating rhythm and PMO
↑23%
Sales conversion for clients, with quota attainment up 22%
↓56%
New-hire ramp-up time, with cost of acquisition down 34%
Client results
In a client’s words.
Andrew redesigned our technology and our go-to-market. Sales have grown more than 30% over the last year.
Sydney-based · Australia-wide
About
From the classroom to the boardroom.
I’m Andrew France. I started out as a teacher and outdoor educator, and founded a snow sports business before moving into enterprise sales and leadership.
Over 30 years I’ve led national sales teams, built revenue blueprints for growth businesses, and founded a Salesforce consultancy that I scaled across Australia, New Zealand and South-East Asia and sold to a global listed group. Most recently I led transformation and the PMO as an interim GM for a large health and aged-care organisation.
I’ve seen the technology, process and AI journey from the founder’s chair, the CEO’s chair and the boardroom, including eight years chairing a national youth leadership foundation.
“Business success is rarely by accident. It’s by design.”Andrew France
Me, plus a trusted network
One accountable lead. The right specialists when you need them.
I lead every engagement personally. When the work calls for deeper expertise, I bring in people from a network of professionals I’ve worked with for years.
You get the reach of a firm, with one person who knows your business and owns the result.
Salesforce & CRM architects
Data & integration engineers
AI & automation builders
Finance & CFO advisers
People & change specialists
Legal & governance experts
Insights
Thinking out loud.
FAQ
Common questions.
What does a fractional AI & Growth Officer do?
Owns your technology, process and AI agenda at a senior level, a set number of days a month. Sets the roadmap, makes the calls, manages vendors and keeps delivery accountable.
When does a fractional CEO make sense?
When a founder wants to step back, the business is between leaders, growth has stalled, or you’re preparing for sale and need experienced leadership without a full-time executive salary.
Is it just you?
You work with me directly, and I stay accountable for the outcome. Where an engagement needs specialist skills, I bring in trusted professionals from my network, so you only pay for the expertise you need.
Do you implement, or just advise?
Both. I set direction and stay accountable for delivery, working hands-on, alongside your team, or with trusted implementation partners.
What size organisations do you work with?
Typically 20 to 500 staff: big enough to feel the pain of disconnected systems, without a full-time CTO or Chief AI Officer.
Do you work outside Sydney?
Yes. I’m Sydney-based and work with organisations across Australia, in person and remotely.
Ready to build your business by design?
Drop me a line and we’ll set up a 30-minute discovery call. I respond within one business day.
Email Andrew →